The primary role of the Bookseller + Social Media Coordinator is to create eye-catching social media posts, drive customer engagement to the store’s website, physical store, and social media channels, and increase revenue through various marketing strategies. This position requires daily posting across multiple social media channels. Moreover, as the name implies, this position also requires basic bookselling duties - including running a cash register, assisting customers in book selection and purchasing, and other basic duties as deemed relevant by management.

 

The Bookseller + Social Media Coordinator must have a thorough understanding of social media usage and optimization. This position requires attendance at Naughty Dog Books events in order to create content for future social media posts and campaigns. 

 

The Bookseller + Social Media Coordinator must be a creative, highly motivated, book-lover with a passion for engaging with customers and growing the online presence of Naughty Dog Books. Through this position, we expect this individual to build relationships with customers, grow followers, and attract customers both to our online and physical store. 

 

Responsibilities: 

• Create, edit, and share original bookstore content (i.e. in-store promotions, displays, new releases, staff recommendations, etc)

• Plan and maintain a monthly social media content calendar 

• Create engaging short-form content for Instagram Reels, Tiktok, Facebook, and other relevant platforms 

• Engage in thoughtful interactions with social media followers with an end result in mind - ie. sign up for an event, share your favorite read, visit the website, make a purchase, etc. 

• Craft all social media posts and marketing campaigns within a consistent brand imaging 

• Manage calendars and event postings across all social media platforms

• Analyze the success of social media posts and marketing/advertising campaigns via metrics, insights, and other relevant information

• Monitor social media trends to ensure relevancy of posts for a book-loving customer base

• Remain informed about upcoming titles and publishing trends to support customer inquiries and content creation

• Read new and upcoming releases in order to recommend books to readers of all ages 

• Participate in basic opening/ closing duties with other booksellers

• Run the cash register as necessary (management will provide training)

 

Skill Requirements: 

• A love of reading and willingness to share that with customers and other book-lovers

• Work experience in social media and/or digital media marketing (preference for 3+ years)

• Experience with video editing software including Adobe Premiere Pro, Final Cut Pro, CapCut, Canva, and/or similar editing software

• Excellent writing, presentation, and communication skills 

• Confidence in creating social media campaigns/series and an ability to instruct other employees when necessary (i.e. content development)

• Originality and creativity in crafting social media and marketing posts

• Analytical skills and the ability to evaluate what is working and what is not (i.e. which posts/campaigns are growing the channels and which are not)

• Must be a self-starter and an individual able to work independently on projects, juggle deadlines, and maintain flexibility in the wake of a fast-paced work environment 

 

Schedule & Compensation

• Schedule and compensation commensurate with experience

 

To apply, please send an email to naughtydogbooks@gmail.com that includes:

• a brief cover letter that describes your interest in the position and relevant experience

• a copy of your resume

• 3 links to your original social media content - this must be posts you planned, filmed, edited, and posted